I redesigned and developed the Mediabuyer platform, evolving it from an outdated front-end into a modern, scalable experience. I worked on both the presentation website β designing and building new screens based on the existing UI β and on redesigning the core platform itself, creating a new design system based on Untitled UI and taking care of the two main user journeys for the two primary user types (mediabuyers and hirers).
Throughout the project, I collaborated closely with the project manager and the developer, providing detailed assets and documentation to ensure accurate implementation of the design. I also updated the backend of the presentation site, which was outdated and vulnerable, improving security and robustness while aligning it with the new front-end. The result is a cohesive, responsive platform that clearly communicates Mediabuyerβs value and supports both sides of the marketplace effectively.
